Take a Lunch Break was a year-long speaker series hosted by The Campaign for College Opportunity designed to keep advocates plugged into the rapid changes happening in California higher education during a time in which in-person gathering and staying informed were a challenge.
Together with the communications team, I crafted a strategy to brand the speaker series as a casual short check-in people could tune into for brief 30-minute conversations with newly-appointed officials. I leaned on the brighter colors available in our brand pallet and created lively visual motifs to differentiate from the heavy news so prominent at the time.
