Little Local Playground is a Montessori-inspired indoor space for children under 5 and their parents to gather with like-minded community for calm, enriching play. The first of its kind in Las Vegas, Little Local Playground wanted to stand out from the crowd of loud bright indoor playgrounds and put their serene, bold stake in the ground.
I guided them through an intensive brand strategy process which served as the foundation for their business plan, interior design choices, and media strategy. By grand-opening time, they had a peacefully playful visual brand that extended from their logo and printed materials into their physical space.
