Baby Fox & Co. is a boutique lifestyle brand celebrating gentle parenting.

When Baby Fox & Co. reached out, they needed serious help bringing their vision to life. I turned their rough t-shirt sketches into screen-print-ready designs and created a branding package that included everything they needed to launch their first apparel collection.

Drawing inspiration from their minimalist hand-made style and the bright, simple Montessori toys, I created a bold logo and supporting brand elements, including a hand-drawn pattern.

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