Baby Fox & Co. is a boutique hand-crafted lifestyle apparel and accessories brand for new parents and their young children. The company emphasizes natural alternatives and a gentle approach to caretaking.
When Baby Fox & Co. came to me, they needed someone to help them bring their vision to life. I turned their rough t-shirt sketches into printable designs and created a branding package which included hang tags and business cards in addition to their logo and style guide. Drawing inspiration from their minimalist hand-made aesthetic and bright, simple Montessori toys, I created a bold logo and supporting brand elements, including a hand-drawn pattern. The result was a comprehensive suite that allowed them to launch their business successfully.