An awesome benefit of having brand clarity is knowing exactly what you need to do to strengthen your brand. Actually, that’s kind of the whole point. To get clear about where your brand is and where you want it to go so you can take the right steps to meet your goals. Every business …
4 Tactics to Help you Plan your Brand’s Next Steps Read More »
Once you have your brand statements and tone boards, you should also have a really really clear understanding of your brand. The next step is to zoom in on every part of your business to see how you can better align everything to this awesome brand. Most small businesses start off kind of winging …
Why you Need to Audit your Brand and How to do it without Losing your Mind Read More »
With your brand statements down and your tone words selected, it’s finally time to start thinking about the visual aspect of your brand. If you’re anything like me, you’ve been dying to get here! Everything you’ve written up to this point is super important. It serves as the foundation you’re building your brand on. …
You started this journey with only a vague idea of your brand. By now, you’ve gotten clear about your business, your ideal client, and your place in the market. You’ve even distilled everything down into brand statements. But maybe now you’re at that place where you’re not sure how to start aligning your business …
If you’ve been following this series since February, you’ve already put a ton of work into getting clear about your brand. If you’re new, don’t worry. You can get caught up on Journey to Brand Clarity at the blog. Even when you’ve invested a lot of time into figuring out what your brand is …
Increase your Brand Clarity with Branding Statements Read More »
We all want to stand out and be able to describe our business as unique. The problem is we often struggle to identify what really makes us different. You might say your hand-made soaps are unique because you make them in small batches out of your kitchen… until you find the hundreds of other businesses doing …
How to Figure Out what Makes your Business Unique Read More »
You’ve made it past the tendency to negatively compare yourself to your peers and jumped at the chance to learn from them. But now your Instagram feed is full of variations of the same photo over and over. You know the one. It’s that overly-styled flat-lay with a bright notebook and a plate of …
How to Create a Diverse Group of Peers to Learn From Read More »
It’s been a rough day. All your time was completely taken up taking care of a bedridden 3 year old with a bad cold. As much as you wanted to tackle your to-do list, there was no way fit anything in between making chicken soup, wiping boogers, and cuddling your sweet baby. The house …
You’ve done a lot of work to get specific about your ideal client and have learned a lot about her. Having all this information is awesome, but if you’re anything like me, it might have turned into jumbled mess wreaking havoc on your mind by now. You’ll get the most value out of the information you’ve …
Creating Your Ideal Client Reference Sheet + a Free Canva Template! Read More »
You’ve identified your ideal client and got really specific about her with the help of social media. Now, it’s time to do something a little scary and take this out into the real world! You’re going to actually talk to your ideal client face-to-face. It’s one thing to think up an ideal client and …
Why You Should Interview Your Ideal Client (and what to ask) Read More »