Make your Own Brand Style Guide in 5 Steps

Make your Own Brand Style Guide in 4 Steps

Posted Posted in Branding, Design

Creating a consistent brand isn’t an easy stroll in the beautiful Oregonian woods. It takes a significant amount of time, planning, and work. But it is so worth it if your goal is to craft a brand that draws your ideal client and keeps your business thriving.   If you’re not sure how brand consistency can help your business, check out last week’s blog post, 4 Ways Consistency can Help you Build an Amazing Brand.   Your visual identity can play a huge role in bringing consistency to your brand. Your unique combination of graphic elements can serve as the visual […]

How to Choose the Perfect Fonts for your Brand

How to Choose the Perfect Fonts for your Brand

Posted Posted in Design

You’ve been sitting at your computer for two hours now, trying to finish up a flyer for your business. If you could just find the right font, you could wrap this up and call it a night.   But you’ve been scrolling through all the options on your computer over and over and none of them seem right. You’ve looked online and even checked Pinterest for inspiration. The tens of thousands of options feel so overwhelming.   Exhausted and frustrated, you finally just pick whatever half-decent font you happen to land on next. It’s not perfect, but it’ll get the […]

How to Use Color to Attract your Ideal Client

How to Use Color to Attract your Ideal Client

Posted Posted in Design

What do you think about when I mention pastel pink? Parents welcoming a new baby girl, little dancers lacing up their ballet shoes, and enjoying a strawberry ice cream cone on a hot summer day might come to mind.   Color is one of the most powerful tools you can use to build your brand and attract your ideal client. It has the ability to affect our thoughts and emotions on a subconscious level. It can bring up old memories, help us group related ideas together, and build new associations.   If you learn to use color well, it can […]

4 Questions to Help you Evaluate your Logo

4 Questions to Help you Evaluate your Logo

Posted Posted in Design

Are you in love with your logo? Do you look back on the excitement you felt when you finally got the final files and wish you could relive the moment you were finally able to share it with the world?   Your logo can feel like a dear old friend. You’ve been together for years now and it’s been by your side for all your successes and through all the challenges you’ve faced. So many emotions come up when you think about the possibility of ever parting ways.    Or maybe you can’t stand your logo. You spent hours looking for the […]