Flexible Brand Case Study: Jessica Dolce

Posted Posted in Case Studies

“Helping animal care folks be well, while they do good.”   Jessica Dolce is an educator and coach who helps animal care professionals and organizations reduce compassion fatigue and embrace self-care by working on their awareness, boundaries, and connection. She runs online classes and in-person workshops where she teaches her people how to nurture their own strength, resilience, and compassionate badassery. Her work is all about helping the helpers so they can continue to do the meaningful work they love. She creates spaces where they feel loved and understood and have full permission to be their complete selves. Jessica wanted […]

Flexible Brand Case Study: Lyndsey Medford

Posted Posted in Case Studies

Helping creatives and do-gooders integrate their whole selves to live a life of joy.   Lyndsey Medford is a writer, speaker, and gatherer of people on a mission to help justice-seekers live wholeheartedly by being more present, more grounded, and more themselves… a practice which she calls finding the art in a life of love. Her work focuses on sparking honest, challenging conversations around race, sexuality, faith and politics in an environment of grace and nurturing that allows her people to confront reality and integrate their whole lives. Lyndsey wanted a flexible brand that would reflect her and her work […]

Flexible Brand Case Study: Riina Kosonen

Posted Posted in Case Studies

Bridging massage and craniosacral therapy with intuitive art   Riina Kosonen and I have been liking each other’s Instagram posts for years. So when she popped in my inbox asking about flexible branding, I was so excited! I had gotten to see her massage therapy business grow and evolve from afar, so it already felt so familiar. And I was thrilled that she’d started incorporating more and more of her artwork into the life of her brand. Riina told me her logo had been feeling off. She felt like it didn’t communicate the most important things about her anymore. And […]

The Evolution of Wild Olive Branding
A Case Study of my own New Brand
What I’ve Been Doing all Damn Year
Existential Crises on the Cusp of my 30th Birthday

Posted Posted in Behind the Scenes, Case Studies

I started planning an official business right after my daughter was born. Large chunks of my days were spent lying in bed with her, trying to keep even my hair from moving so she wouldn’t wake up from her numerous naps. I was swimming in postpartum hormones, so it’s not surprising that my first idea was to ditch design altogether and go become a midwife. Some soul searching and a few reality checks later, I realized that I actually still loved design and brought my planning back into familiar waters. Instead of delivering babies, I would deliver visual identities for […]

Case Study: Little Local Playground Branding

Posted Posted in Case Studies

Cherish and Anthony Giordano came to me when they were still in the very early stages of planning their business, a new indoor playground in their hometown of Las Vegas. They had a vision for a space that reflected their family’s way of doing life: peaceful, connected, and environmentally conscious.     They knew their community was hungry for a new kind of place built on these values. As parents of young children themselves, they understood the search for family-friendly spaces that felt aligned with their lifestyle and core beliefs.   Instead of another loud, busy, carnival-like playground, they wanted […]

massage therapy branding: Peaceful Connections Branding Case Study

Case Study: Peaceful Connections Sensitive Massage

Posted Posted in Case Studies

When Emily Waugh of Peaceful Connections shared her mission to use massage therapy to help the elderly population in her community, I just knew we had to work together. She had a vision of providing both physical comfort and emotional companionship to a group of people who often feel forgotten and ignored. Who suffer both from physical ailments and social isolation.   I could see how passionate she was about working with this group of people. Her sincerity and genuine care beamed in every word she spoke. I could tell her work was already impacting many and I wanted to […]

The Startup Funnel Strategist Case Study

Case Study: The Startup Funnel Strategist

Posted Posted in Case Studies

When Katie Callaghan of The Startup Funnel Strategist and I met, she was ready to completely rebrand and refocus her copywriting business. After several years working with coaches and creative entrepreneurs, she felt that it was time to dive into a new niche market.   Katie’s background in sales and conversion copywriting gave her a unique mix of skills that blends emotional connection and data-driven strategy. And she saw the perfect opportunity to put all that to use in the startup world.   But in order to break into this new niche, she knew she needed a professional image that […]

Case Study: Serenity Bodyworks & Massage

Posted Posted in Case Studies

Betsy Schantz started Serenity Bodyworks and Massage out of a desire to have a business of her own and a passion for helping others. She loved the idea of working in a calm and relaxing atmosphere and sharing that space with others. Ultimately, she wanted to be able to pour into others so they could pour into their people and communities.   When we first met, Betsy had just changed the name and location of her business. Under her first business name, she’d offered a lot of coupons and discounts to get people in the door. And while that had […]

Alexandrea Bailey Case Study

Case Study: Alexandrea Bailey

Posted Posted in Case Studies

Alexandrea Bailey had already been working as a virtual assistant for more than two years when she approached me for her branding project. She’d started her business during a time of need and had quickly thrown together a website that she could send leads to immediately.   She’d been able to get enough clients and make the money she needed. But after two years, she was ready to move in a more intentional direction and build a business that fulfilled her and gave her more time with her family. She knew that in order to do that, she needed to […]

Susie Moreno Photography Case Study

Case Study: Susie Moreno Photography

Posted Posted in Case Studies

When Susie of Susie Moreno Photography came to me, she knew it was time to invest in upgrading her brand. Although she had more than a decade of experience under her belt, her new business, which focused on weddings with an air of outdoorsy adventure, was only a couple of years old.   She was trying to grow her audience in a new town and felt tired of relying on premade branding packages and old marketing materials. Even though her logo and website looked ok, they didn’t really express her brand’s strengths or say anything about her honest approach to photography.   Because she had already […]