5 Ways Established Businesses Can Benefit from Branding

5 Ways Established Businesses Can Benefit from Branding

Posted Posted in Branding

You started your business almost a decade ago as a solopreneur. You worked tirelessly to establish your amazing reputation, both with your clients and your peers. I can’t image how many long hours you logged taking care of your clients and managing the day-to-day of running a business.   Today, you have a bustling storefront that also serves as the heart of your tribe.People come to you for training, guidance, and advice on top of your services. Your name automatically rolls off the tongue when someone asks any of your many loyal clients where they can find what you offer. […]

3 Signs it's Time to Rebrand

3 Signs it’s Time to Rebrand

Posted Posted in Branding

Last week, we talked about the difference between your brand, logo, and visual identity and how they work together (Missed the newsletter last week? Read it here). Your brand is the impression you make and it’s always changing and evolving with your business. Your logo and visual identity are tools you use to communicate your message to the world and attract your tribe.Ideally, all three work together harmoniously to create a positive experience for your ideal clients. If the three aren’t cooperating, though, it’s time to take a step back and work on discovering your brand so you can bring […]

The Difference Between Your Brand, Logo, and Visual Identity

The Difference Between Your Brand, Logo, and Visual Identity

Posted Posted in Branding

There seems to be quite a bit of confusion when it comes to the difference between a brand and a logo, and “visual identity” kind of feels like a foreign term. But having a clear understanding of these words can help you make good decisions about your business and know what steps you need to take next. Here’s my rundown of these different terms and how each one can help boost your business: 1. Your brand is the impression you make. If you’ve been in business for any length of time, you already have a brand. Your brand is the […]

3 Ways Brand Clarity Will Help Boost your Business

3 Ways Brand Clarity Will Help Boost your Business

Posted Posted in Branding

It’s the beginning of a new year and everyone is sharing their list of things you should do to take your business to the next level in 2016. It’s so overwhelming when your mind is already overflowing with ideas! Pause, take a deep breath, and relax. All of these lists and advice will make more sense when you have brand clarity.   Brand clarity is something I talk about a lot. Just last week, I wrote a blog post about it. Before that, I wrote a whole workbook about brand clarity which you can get by signing up for the newsletter. That’s […]

4 Steps to Start the New Year with Brand Clarity

4 Steps to Start the New Year with Brand Clarity

Posted Posted in Branding

The end of December is always a magical time. Gifts have been wrapped, exchanged, and opened with delight. Extravagant feasts have been prepared and enjoyed. Guests have been welcomed with love and are slowly trickling back to their own homes. Everything slows down, even if it’s just for a handful of days, and the rush of the holiday season settles into a warm and comfortable time of rest and reflection.   The end of the year feels like a natural time to reflect on our accomplishments and plan our next steps. As business owners, our list of goals can be […]