My Favorite DIY Branding Resources

My Favorite DIY Branding Resources

Posted Posted in Branding, Design

I’m gonna let you in on a little secret.   Not everyone needs custom professional brand graphics.   As a branding designer, I probably shouldn’t be saying that. But I truly believe that you can build a strong successful business with a premade logo and matching business card. When you have an awesome brand, your graphics are really just the icing on the cake.   That’s not to say a bespoke logo and branding package isn’t valuable. I wouldn’t be creating brand graphics for entrepreneurs if I didn’t think they were important.   Custom branding can help you elevate your […]

My First Brand Foundation Workshop

Behind the Scenes: My First Branding Workshop!

Posted Posted in Behind the Scenes, Branding

It’s been busy over here! Between taking my website back from hackers, wrapping up a branding project, and teaching my first branding workshop… well, it’s been a little crazy. But I wanted to pop in this morning to share a major win with you. I mentioned casually before, but, oh my goodness!!! I taught my first branding workshop! Teaching a branding workshops was always part of my vision for Wild Olive. But for whatever reason, I was convinced I had to wait several years to start making them happen. It hit me in the fall that there was really no reason […]

30 Minute Brand Clarity Check-In

30 Minute Brand Clarity Check-In

Posted Posted in Branding

Brands are just like people. They’re always growing, changing, and evolving. Chances are, your brand is not in the exact same place it was last January.   Maybe you added new offerings, expanded to serve a new set clients, or changed your pricing. Whatever growth and progress you made in the last year, now is the perfect time to take a step back and conduct a mini brand audit so you can start the year with clarity.   Having clarity about your brand means you’ll be able to tackle those goals you set with confidence and direction. You’ll be able […]

6 Secrets to Amazing Headshots

6 Secrets to Amazing Headshots

Posted 2 CommentsPosted in Branding, Business

I’m gonna go right out and ask a slightly uncomfortable question. When is the last time you had a professional headshot taken? A year ago? 3? Never?   You know that as a creative entrepreneur, you are the face of your brand. You know your headshot is a big part of the impression you make. And you know an iPhone selfie doesn’t at all cut it.   But if you’re anything like me, even the thought of having your photo taken makes you break out in hives. Nothing feels more awkward than having a camera lens pointed right at your […]

3 Signs Its Time To Invest In Your Branding

3 Signs Its Time To Invest In Your Branding

Posted Posted in Branding

Your brand is the impression you make. It’s an intangible collection of all the thoughts and emotions people feel when they interact with your business. And it’s always changing and evolving as your business grows.   Branding, on the other hand, is everything you do to make that impression. It involves everything from the tone of your emails to your logo and color scheme. It’s a huge collection of all the things you do and use in your business.   Is your branding helping you build the brand of your dreams? Is it helping you reach your goals? Here are three sure […]

5 Branding Mistakes and How to Fix Them

Posted Posted in Branding

Branding is one of the biggest and most complex projects you’ll manage in your business. Your brand is the impression you make and that means your brand is this weird intangible thing made up of lots of moving pieces all working together.   On top of that, your brand is always growing and changing. Branding isn’t something you set up once and leave running in the background. Actually, it should be at the forefront of everything you do, and that means you’re technically always working on it.   All that can make branding seem like a big jumbled mess of […]

8 Brand-Building Ideas To Help You Rock The Holiday Season

Posted Posted in Branding

Can you believe it’s almost officially Christmas time? I was pretty bummed out about summer ending, but then the air got chilly and the rain came and all of a sudden I’m in the mood for pumpkin bread and hot tea and Elf!   But let’s slow down a little. Even if you share my love for the holidays, this season can be crazy stressful. As if your day-to-day effort to balance life and business weren’t enough, the holidays put both on overdrive.   You either have more clients, more orders, and more marketing to do or things get so […]

How Brand Clarity Will Save Your Life

Posted Posted in Branding

Running a business is seriously hard work. You’ve got your day-to-day operations to keep track of, your marketing to prepare, and your future to think of. There are always decisions to make and moves to plan. And it’s not like you get to check out at the end of the day and leave the office at the office. Work always follows you home no matter how hard you try. It doesn’t help that things can often get confusing. There are tons of marketing gurus out there trying to tell you what you need to do. There’s a new change to one […]

8 Questions to Ask Yourself Before Making any Brand Change

8 Questions to Ask Yourself Before Making any Brand Change

Posted Posted in Branding, Business

After all this talk about consistency, you might be wondering if it’s ever ok to make any changes to your brand. Is it ever ok to try a new color scheme? Is it ever ok to switch to a new marketing plan? And is it ever ok to do something drastic, like change your actual product completely?   Consistency is the key to building a strong brand that moves you toward your goals. But your business is also constantly evolving, and that means your brand should be growing along with it. Some change should happen eventually.   Here at Wild […]

3 Ways to Extend your Online Branding into the Real World

3 Ways to Extend your Online Branding into the Real World

Posted Posted in Branding, Design

The thin modern letters of a coffee shop sign catch your eye and you quickly look it up on your phone. Their website is sleek and minimalistic with lots of bright close up photos of hot lattes in white mugs. You check out their Facebook page and find the same stylish look and feel.   You cross the street and head over, excited to have discovered a new place to work outside the office. You’re already planning your Instagram post and who you’re gonna invite here for a coffee date. You open the door.   The clashing forest green carpet […]