The Children’s Institute is a nonprofit helping Los Angeles children and families achieve emotional well-being.

I worked with them to reimagine their annual gala branding, redesigning their print program, gallery walk posters, and social media graphics. These pieces served as a guide as they continued to build out their promotional and event materials.

I honed in on a visual style that takes their signature brand colors and presents them in new shades and textures to set the tone for a formal evening event. The impact of this new look was felt both in the stakeholders’ excitement over seeing their brand in a new light and, more tangibly, in a 37% increase in donations connected to the gala.

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