Journey to Brand Clarity

Why you Need to Audit your Brand and How to do it without Losing your Mind

Why you Need to Audit your Brand and How to do it without Losing your Mind

Once you have your brand statements and tone boards, you should also have a really really clear understanding of your brand. The next step is to zoom in on every part of your business to see how you can better align everything to this awesome brand.   Most small businesses start off kind of winging …

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Creating Your Ideal Client Reference Sheet

Creating Your Ideal Client Reference Sheet + a Free Canva Template!

You’ve done a lot of work to get specific about your ideal client and have learned a lot about her. Having all this information is awesome, but if you’re anything like me, it might have turned into jumbled mess wreaking havoc on your mind by now.   You’ll get the most value out of the information you’ve …

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Why You Should Interview Your Ideal Client (and What to Ask)

Why You Should Interview Your Ideal Client (and what to ask)

You’ve identified your ideal client and got really specific about her with the help of social media. Now, it’s time to do something a little scary and take this out into the real world! You’re going to actually talk to your ideal client face-to-face.   It’s one thing to think up an ideal client and …

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