The Awesomeness of Flexible Branding

Posted Posted in Branding, Design

I’m sure you’ve seen them around the web. They’re especially popular on Pinterest. And I get the feeling they’re supposed to inspire and awe all of us small business owners. I’m talking about those intricately detailed 50-page brand manuals. Even as a brand designer, I find these meticulous documents overwhelming. And, I’ll be honest… I don’t ever want to have to design one. Don’t get me wrong. Brand manuals have their place in the world. If you’re running an international conglomerate and have dozens of designers working in HQ, plus ad agencies churning out stuff all around the world, plus […]

5 Design Mistakes you want to avoid

5 Design Mistakes You Want to Avoid

Posted Posted in Design

Maybe I’m a little weird, but I’ve always loved unpacking after a move. It seems like I always rediscover some long-forgotten treasure.   Our move this spring didn’t disappoint… I found a bunch of my old design school projects.   And to be completely honest, it was a little embarrassing.   Because even though I would love to believe I was born a design genius, the truth is I was not. Not even close.   Those old design school projects were a good humbling reminder of where it all began. Of all the design mistakes I made in those early […]

Why you Shouldn’t Ask your BFF for Logo Feedback

Why you Shouldn’t Ask your BFF for Logo Feedback

Posted Posted in Design

After years of working with a logo you never really liked, you finally took the leap. You hired a graphic designer to rebrand your business!   Now you have three options to choose from and you have no idea which one to go with. So you send it to your best friend, your mom, your husband, and post it in a Facebook group for feedback.   I’ve seen it countless times. And I completely understand.   There’s a lot of pressure on you in this scenario.   You’re tasked with the hard work of choosing the best logo… and it’s […]

Website Hero Image Design - Hierarchy

What Is A Website Hero Image? And How To Design Yours Like A Pro

Posted 1 CommentPosted in Branding, Design

Designing your own website can feel like a challenge. You spend hours upon hours learning new apps, dipping your toes into code, finding the right templates… and still your website doesn’t feel done. You have that nagging feeling that something could be better, but you can’t pinpoint exactly what.   Friend, let me tell you a little bit about your website hero image.   Your website hero image is that big bold thing right under your header and navigation bar. It’s what takes up the most space on the screen when someone lands on your page. Yes, your logo is […]

My Favorite DIY Branding Resources

My Favorite DIY Branding Resources

Posted Posted in Branding, Design

I’m gonna let you in on a little secret.   Not everyone needs custom professional brand graphics.   As a branding designer, I probably shouldn’t be saying that. But I truly believe that you can build a strong successful business with a premade logo and matching business card. When you have an awesome brand, your graphics are really just the icing on the cake.   That’s not to say a bespoke logo and branding package isn’t valuable. I wouldn’t be creating brand graphics for entrepreneurs if I didn’t think they were important.   Custom branding can help you elevate your […]

The 5 Best Google Fonts for your Website

Posted Posted in Design

Fonts are kind of the underdog of web design. Most of us pay plenty of attention to our logo and header fonts. But when it comes to our paragraph font, the font that the bulk of our content is going to show up in, we stick with the default.   We pay way more attention to our logos, color palettes, and the photos on our websites, and it makes sense. You logo represents your whole brand, colors naturally draw your attention, and photos are really good at getting attention. Text, and the fonts it’s rendered in, tend to take a […]

The Biggest Web Design Mistake Creative Entrepreneurs Make

The biggest web design mistake creative entrepreneurs make

Posted 3 CommentsPosted in Design

You’ve spent countless hours writing your website pages, finding the perfect WordPress theme, learning how to customize it, and even dipping your toes into a little CSS so you can make your buttons the perfect color. You’ve lovingly pored over every page, making sure every word sounds great and every detail looks good.   After all that work, I know you just want to pour a glass of wine and celebrate your website being done – not hear that it needs a little more attention. I’ve been there and, trust me, I get it!   But here’s the thing. If […]

How to Choose the Best Holiday Colors for Your Brand

How to Choose the Best Holiday Colors for Your Brand

Posted Posted in Design

It’s that time of year when our newsfeeds and inboxes start flooding with the colors of the season. Everyone seems to be putting out holiday-themed graphics. And as a small business owner, you probably want to dress up your stuff too.   But creating holiday graphics is not always easy. It’s not just about throwing green and red glitter on your Instagram posts. You want to tap into the mood of the holidays, but without compromising all the hard work you’ve put into building your brand.   Color has a lot of power and it’s often where well-meaning holiday graphics […]

3 Ways to Extend your Online Branding into the Real World

3 Ways to Extend your Online Branding into the Real World

Posted Posted in Branding, Design

The thin modern letters of a coffee shop sign catch your eye and you quickly look it up on your phone. Their website is sleek and minimalistic with lots of bright close up photos of hot lattes in white mugs. You check out their Facebook page and find the same stylish look and feel.   You cross the street and head over, excited to have discovered a new place to work outside the office. You’re already planning your Instagram post and who you’re gonna invite here for a coffee date. You open the door.   The clashing forest green carpet […]

4 Ways to Keep your Branded Graphics from Getting Boring

4 Ways to Keep your Branded Graphics from Getting Boring

Posted Posted in Branding, Design

So you’ve got consistency down and you’re using your Brand Style Guide every time you make graphics for your business. But now it feels like everything has gone beyond consistent and is starting to look pretty much exactly the same.   Building visual consistency is tricky that way. You have to find the right balance between using the exact same template for everything and freestyling every time you need a new graphic. And it’s not always easy to figure out where to draw the line.   You don’t want to haphazardly create a random collection of graphics. That confuses your […]