It’s time to take branding back

Posted Posted in Branding

I’ve gotta come clean. I’ve felt conflicted about branding for some time. So conflicted that I’ve seriously considered a hopping into whatever unrelated career lane opens up first. Because the truth is, in the hands of capitalism and dominant culture, branding is used to manipulate us. Into paying $7 for a bottle of tap water (a true story from a recent trip to Las Vegas). Into thinking we have a choice between internet service providers. Into feeling less-than or holier-than-thou for where we buy our toilet paper. Into cheering for giant enterprises that are known for exploiting humans and earth. […]

Check out my Interview on the Braver Brand Podcast

Posted Posted in Branding

Looking for a branding podcast episode to listen to? Ok, that might be a long shot, but I’m seriously so excited to share this with you! Kate McCarthy interviewed me for her podcast a few weeks ago and the conversation was so seriously good that it kept me in that top-of-the-mountain mood for weeks. We talked about my own brand evolution, what led me to fully embrace flexible branding, how letting go of “right” makes more space for all of you to show up, and how branding can be a distraction. You can give it a listen right here! There’s […]

Why you don’t need (elaborate) branding (yet)

Posted Posted in Branding

Many branders love to tell you that the very first thing you need to start your business is branding. Or they tell you that if you already started your business without branding, these are the 15 reasons why you absolutely need branding right this second. Their lists includes things like: branding makes the right impression, branding establishes your authority, branding tells the world what a pro you are. I’m here to tell you that’s all a load of hot steaming unmentionable matter.   You don’t need branding. At least not right now. In fact, branding can be one giant aesthetically […]

The Awesomeness of Flexible Branding

Posted Posted in Branding, Design

I’m sure you’ve seen them around the web. They’re especially popular on Pinterest. And I get the feeling they’re supposed to inspire and awe all of us small business owners. I’m talking about those intricately detailed 50-page brand manuals. Even as a brand designer, I find these meticulous documents overwhelming. And, I’ll be honest… I don’t ever want to have to design one. Don’t get me wrong. Brand manuals have their place in the world. If you’re running an international conglomerate and have dozens of designers working in HQ, plus ad agencies churning out stuff all around the world, plus […]

Why your actual name might be your best business name

Posted Posted in Behind the Scenes, Branding

It’s kind of funny that one of my most frequently asked questions doesn’t seem to have much to do with design. A surprisingly large and completely unscientifically measured percentage of the business owners I’ve talked to have asked: Should I have a business name or go with my name? Some of them were just starting out when we talked, which is an expected time to be asking that question. Most, though…. Well, most were already well on their way and had technically already named their business. The first few times I got the question, I was surprised. Here I was […]

How to find your brand values in 4 steps + a free worksheet!

How to find your brand values in 4 steps

Posted Posted in Branding

In our personal lives, our values guide us in every interaction we have and every decision we make. They are our most dearly held beliefs and they’re a big part of what defines you as a person.   Brand values are no different.   Your brand values are a set of 3-5 powerful words that summarize what your brand (and business) is all about. They serve as an easy but meaningful reminder of everything your business stands for and help set its tone and direction.   They’re at the foundation of everything you do in your business – the way […]

How to Discover the Why Behind your Brand

How to Discover the Why Behind your Brand

Posted Posted in Branding

One of my favorite parts of the Brand Clarity process is helping creative business owners uncover their why.   Your why is the purpose behind your business. It’s the bigger optimistic underlying motivation behind everything you do. It’s the change you’re wanting to create for your clients, your community, and even the world.   If that sounds daunting, you’re not alone. We all struggle with our why in some way, and it’s not always an easy thing to pinpoint.   A lot of us start businesses to create the life we want, so it seems like our only motivation is […]

What is Brand Clarity, anyway?

What is Brand Clarity, anyway?

Posted Posted in Branding

As a graphic designer, I’m supposed to tell you that your business needs professional graphics. That better design is the solution to all your problems. That a new logo will get you where you want to go.   At least, that’s the myth I came out of design school believing. I don’t remember whether my instructors even said all of that, but maybe it was the whole “design will save the world” attitude that had rubbed off.   And don’t get me wrong. I love design and wholeheartedly believe it plays a role in saving the world. But I also […]

5 Ways to Invest in your Brand

5 Ways to Invest in your Brand (before even buying a logo)

Posted Posted in Branding

Most designers might say that you absolutely need a custom logo to build your brand. That you need the full package of branded business cards, letterhead, and doo-dads on top of an expensive website.   But the truth is, design is not the only way to build your brand. It’s not even always the best way.   Don’t get me wrong, design can do huge things for your brand. But only when your business is ready for that step. Only when it’s making enough money to cover the investment. When you’re absolutely sure you’re ready to level things up and […]

Website Hero Image Design - Hierarchy

What Is A Website Hero Image? And How To Design Yours Like A Pro

Posted 1 CommentPosted in Branding, Design

Designing your own website can feel like a challenge. You spend hours upon hours learning new apps, dipping your toes into code, finding the right templates… and still your website doesn’t feel done. You have that nagging feeling that something could be better, but you can’t pinpoint exactly what.   Friend, let me tell you a little bit about your website hero image.   Your website hero image is that big bold thing right under your header and navigation bar. It’s what takes up the most space on the screen when someone lands on your page. Yes, your logo is […]