Why your actual name might be your best business name

Posted Posted in Behind the Scenes, Branding

It’s kind of funny that one of my most frequently asked questions doesn’t seem to have much to do with design. A surprisingly large and completely unscientifically measured percentage of the business owners I’ve talked to have asked: Should I have a business name or go with my name? Some of them were just starting out when we talked, which is an expected time to be asking that question. Most, though…. Well, most were already well on their way and had technically already named their business. The first few times I got the question, I was surprised. Here I was […]

The Evolution of Wild Olive Branding
A Case Study of my own New Brand
or
What I’ve Been Doing all Damn Year
Existential Crises on the Cusp of my 30th Birthday

Posted Posted in Behind the Scenes, Case Studies

I started planning an official business right after my daughter was born. Large chunks of my days were spent lying in bed with her, trying to keep even my hair from moving so she wouldn’t wake up from her numerous naps. I was swimming in postpartum hormones, so it’s not surprising that my first idea was to ditch design altogether and go become a midwife. Some soul searching and a few reality checks later, I realized that I actually still loved design and brought my planning back into familiar waters. Instead of delivering babies, I would deliver visual identities for […]

How to Set Up Your Own Opt-In Quiz

How To Set Up Your Own Opt-In Quiz

Posted Posted in Behind the Scenes, Business

In my last blog post, I talked your ear off about my new(ish) opt-in quiz. I told you all about the many reasons why I decided to set up a quiz and how the whole thing aligns with the vision I have for my brand and business.   If you didn’t catch that post, you can find it here: Why I set up an Opt-In Quiz   In this post, I want to show you all the behind-the-scenes steps I took to set this thing up so that if you want to set up a quiz of your own, you […]

Why I Set Up an Opt-In Quiz

Why I set up an Opt-In Quiz

Posted Posted in Behind the Scenes, Business

Last month, I finally launched something I’ve been working on for months: the Brand Clarity Quiz!   Over the last two years, I’ve experimented with several different opt-in offers. Everything from printable art, to checklists and planners and workbooks.   Nothing really worked as well as I thought it would. And nothing really sparked joy — even in me.   I can’t remember when exactly the idea for an opt-in quiz hit me… but I know that when it did I was instantly excited. I knew I could make it work. And more importantly, I knew it would be super […]

What to do when you're at a crossroads

What to do when you’re at a crossroads

Posted Posted in Behind the Scenes, Business

Here’s my personal update for the week: I’ve been feeling stuck.   Like, really, really stuck.   Maybe it’s the repressed social justice warrior in me starting to regain strength. Where do I begin?   Maybe it’s the cultural background I’ve been trying to hide making it’s way back to the forefront. Can I still be successful?   Maybe it’s the baby growing in my womb. Everything’s going to change.   I feel like I’m at a crossroads, but not one of the neat tidy ones where you have to pick from two options.   No. This crossroads feels more like the tangled […]

Revisited: The Creative Entrepreneur’s Quick Guide to Taking Time Off

Revisited: The Creative Entrepreneur’s Quick Guide to Taking Time Off

Posted Posted in Behind the Scenes, Business

  Here’s the truth. All those “When you’re doing what you love, it doesn’t feel like work,” quote graphics on Pinterest straight up lie.   The truth is, work is work whether you love it or not.   I love branding and design and even the boring business-building stuff. But you know what? It still feels like work because it is work.   It is work to wake up before my daughter every morning. It is work to write newsletters and blog posts and Instagram captions. It is work to answer emails and hop on video chats and follow up. And it is definitely work to strategize with clients and […]

My First Brand Foundation Workshop

Behind the Scenes: My First Branding Workshop!

Posted Posted in Behind the Scenes, Branding

It’s been busy over here! Between taking my website back from hackers, wrapping up a branding project, and teaching my first branding workshop… well, it’s been a little crazy. But I wanted to pop in this morning to share a major win with you. I mentioned casually before, but, oh my goodness!!! I taught my first branding workshop! Teaching a branding workshops was always part of my vision for Wild Olive. But for whatever reason, I was convinced I had to wait several years to start making them happen. It hit me in the fall that there was really no reason […]