It’s the beginning of a new year and everyone is sharing their list of things you should do to take your business to the next level in 2016. It’s so overwhelming when your mind is already overflowing with ideas! Pause, take a deep breath, and relax. All of these lists and advice will make more sense when you have brand clarity.
Brand clarity is something I talk about a lot. Just last week, I wrote a blog post about it. Before that, I wrote a whole workbook about brand clarity which you can get by signing up for the newsletter. That’s because I believe it is the key to everything else you do in your business. Here are three ways that brand clarity can supercharge your business:
1. It will empower you to make good decisions quickly.
Should you be on Facebook, Instagram, Pinterest, Google+, Vine, YouTube, or Snapchat? Should you share product photos, inspirational quotes, or pictures of your cat? Should you write in a professional tone or like you’re talking to your best friend? So many questions, and this only begins to cover one topic!
As business owners, we have an overwhelming number of decisions to make. It doesn’t help that there seems to be an endless supply of options for each and every little facet of your business. Brand clarity helps you see the bigger picture, and seeing the bigger picture keeps you from feeling paralyzed when you have to make a decision.
Knowing your brand gives you vision and intention. Your next steps become clear and you can move purposefully toward your goals. When you know what your business stands for it’s easy to see whether Facebook or Snapchat fit with your brand and help you move in the right direction.
2. It will help you reach your tribe.
Brand clarity is not just about you and your business, though. It’s also about the people you want to reach and serve.It’s about knowing what they care about, what they worry about, and how your business fits into their lives.
Having brand clarity helps you see how you can meet real needs and make a difference. It helps you find the best way to reach the right people and share what you have to offer in a way that resonates with them. It helps you make the right impression and show that you understand them in a meaningful way.
And when you speak with the authenticity, vision, and purpose that brand clarity brings, you’ll also start to build trust with your people. We all gravitate towards people and brands who know themselves and where they’re going.
3. It will boost your confidence.
Having brand clarity means you’re connected to your purpose and clear about your path. It means you’re able to make intentional decisions and take purposeful steps. And it means the dizzying tornado that your million and half ideas create in your brain is gone.
All that translates into the confidence you need to take your business to the next level. When you’re confident about your business, you can do those things you’ve been too afraid to try. You can start charging what you’re worth, try that new social media platform, approach that promising lead, pitch that collaboration, and so much more!
Knowing your brand gives everything you do a purpose. It aligns all your efforts so they all come together to move you towards your goals. And it frees you to take bold and confident steps, knowing that even if you make a mistake, you have a clear road map to find your way back.