Flexible branding for radical souls ready to show up as their whole selves in business

Flexible branding for radical souls ready to show up as their whole selves in business

Who cares what the capitalist marketing bro dudes say? Your business is an extension of magical, expansive, radical you.

Your values inform your work. Your charming quirks shape where and how you show up. Your personal growth is the driving force behind all your business growth.

You need a brand that can hold all of that.

That has built-in room for your radical values.

That celebrates who you and your people are in your wholeness.

That bends and stretches with you as you grow.

You need a brand that is as expansive as you are.

So that you don’t have to compromise what you’re about to make a sale. Or present some vanilla version of yourself just to stay on brand. Or change your entire visual universe every single time you hit a growth spurt.

You need flexible branding.

The Flexible Branding Framework

illustrated with help from my own rebrand

Flexible Branding


simple logo
+

Conventional Branding


elaborate logo
+

expansive color selection
+

limited color scheme
+

easy font foundation
+

strict font hierarchy
+

your inherent
human playfulness
=
your awesome
Flexible Brand

design-by-template
=
a stifling
box of a brand

The Flexible Branding Framework

illustrated with help from my own rebrand

simple logo
+

expansive color selection
+

easy font foundation
+

your inherent
human playfulness
=
your awesome
Flexible Brand

Flexible Branding is about creating a visual system that allows you to show up as your full self and leaves room for growth and change.

It’s about ditching the model of branding that puts you in an impeccable color-coordinated box and instead taking it back as visual communication between real actual humans.

Instead of giving you a stuffy long list of rules to follow, Flexible Branding creates a simple system that molds itself around you so that you can show up in the magic of your complexity and wholeness - never having to edit out even the most radical parts of yourself for the sake of brand cohesion.

And Flexible Branding is about owning that you and your business are going to evolve many times along this journey and intentionally building a spacious brand that grows with you.

Because when we show up to do business as our whole true selves, we make room for all kinds of growth and magical shit happens.

PRONOUNS

she/her/hers

LOCATION

occupied Kalapuya land in the PNW (currently known as Salem, Oregon)

FAVORITES

aguacate, hummingbirds, container gardening, colorful murals, all-black outfits, smashing the supremacist patriarchy

READING

Caliban and the Witch, The Hobbit

Hi there! I’m Lilly, designer of Flexible Brands.

I help radical small business owners on a mission to build a better world create flexible visual brands that allow them to ditch the confines of conventional branding and show up in their businesses as their full selves.

I discovered Flexible Branding when I got tired of the hippy goddess brand I’d created for the first iteration of this business. It felt so good to tear that down and move into something simple and flexible!

Because while that first brand was beautiful, it needed me to be just one tiny part of me 100% of the time. And the rest of me was tired of keeping quiet.

It didn’t take long for me to realize there were lots of other humans also feeling stifled by their brands. And while Flexible Branding isn’t right for everyone it is right for those of us whose businesses are connected to who we are at our core.

Are you a kindred spirit feeling stuck in a stuffy conventional brand? We should talk!

Are you ready for a new kind of brand?

Let’s find a time to get to know each other.

We’ll talk about what’s going on with your brand right now and figure out if Flexible Branding is your next best step.

When you’re ready...

Want to see Flexible Branding in action?

more Flexible Brands coming soon

Looking for something else?

Flexible Branding is not the right fit for everyone.

If you’re needing a more conventional approach to branding, some help building your website, or have a one-off design project coming up, I can help with all that too!

Just pop your info into the boxes over there and I’ll get back to you within 2 business days.

Let’s hang out on Instagram!

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